Consumerclusion

To wrap up everything I have talked about throughout this blogging process, for my Consumer Behavior Class, Empathy can be thought of as the overall theme. I had to think deeply into consumer behavior and empathize on what I found interesting. Exploring the ski industry, technology and personal experiences in and outside of class, I found identifying with consumer problems and creating a product to solve them. Empathy is understanding and with countless customer reviews companies have the ability to adapt.

My blogs definitely have the opportunity to expand on each individual post, but getting my writing out in a style I enjoy, is hopefully something blogger comments can help develop. I learned a lot about my writing style, often times finding it hard to dive deeper into my true thoughts, but providing  proven facts. This empirical blog is something, that has kept my mind open to consumer behavior and gave me a new perspective when interacting with people. Just by truly trying to understand that person.

I would have never seen myself keeping a blog, but after creating content and expressing my personal thoughts, it can be exhilarating. Although not completely invested in consumer behavior it is a major part of a marketing degree, beginning to understand what drives consumer purchases.

I hope to shift my up and coming blog posts to more adventure stores and my artistic steps, or inventions while maintaining an open mind, and observing the consumerism around me.   Thanks for Following my blog, hopefully my ski adventures attract more followers! CHEERS! Never stop Exploring

Consuming Technology

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My last post I went on a little rant, but the frustration was real! Anyways, it might continue just slightly in a different direction. 

For this consumer Behavior blog, I will express my personal empirical observation of my day to day interactions due to technology. I think technology is a wonderful thing and can be very helpful and innovative to our future, but there is also a negative distraction that can be overwhelming with new technology. It is important to utilize technology for its ability to better your daily life. Instead of letting it control your daily activity. There is so much to explore and apps to help! Get out there!

"The average person has five social media accounts and spends around 1 hour and 40 minutes browsing there networks everyday." (telegraph 2016) Adding this up, makes you wonder if this social distraction is actual worth it. Consuming humorous videos, blog content, and awesome pictures is always a good reliefs to the daily stress, but limiting our time and not focusing are lives on social "likes" minimizes this technology as a distraction. It won't consume your life, just fill an uneventful moment. Expressing that whenever in public, there is always an eventful moment waiting to happen, like meeting the person or taking in the scene around you. Avoid dropping your focus to your tiny screen, and create some social interaction. The person next to you could have a much greater impact on your life than the viral video you've seen 40 times. I must say this is from my personal experience, I myself, get caught-up cruising the internet it is just something we all need to realize. It can become a complete distract of what is around you. 

Living in the moment is also something people struggle with when browsing social media, but when taking a new perspective it can create and capture the moment. Our devices do have so many useful applications to better ones life. It is just how we utilize these technologies as consumers, to prevent the problem the application was purposed for. Not allowing the technology to become the main focus, but the sidekick to your technology advancing daily lives. 


Reference on average person quote
telegraph 2016

Frustration of Consuming College

As  someone who is very fortunate to be given this opportunity to attend college I feel very lucky. My parents did not attend college and raised a family of 4 all making it through college. This is pretty remarkable. As I start my last semester of college I look back on my five years period and  plus wonder where the time has gone. Endless group projects plus working 40 hours a week, was a little insane but, in some points of college I almost felt I was learning how to bullshit just like high school. When I thought of College, I thought of individual focus to better our own skills to then apply to team situations.

Throughout my life I have been involved in sports teams, jobs, and group projects. In the end it was always a positive outcome learning from others and developing something as a group but, when does it become time to all stop focusing on the same final project or group assignment. In the end, the group usually divides up the work based on strengths and weaknesses, but what if everyone focused on their place of interest working on individual assignment to then collaborate with a larger group. This to me seems way more effective and goes along the lines of trying to teach a fish how to climb trees.

We all learn very different, and to be shoved into a curriculum when honestly come finals time, is a strategy to get by. Not retaining information, because focus is so broadly spread. I have to forget everything to pack in information for the next test. I understand Core classes are important for broadening opportunities and horizons, but wasn't that what High school was for. I knew I wanted to be a marketer, so why make me waste my time with 7 unnecessary credits next semester to meet university requirements. I literally have to take bowling and Yoga, next semester just to reach 19 credits (12 are non-business classes) and although that sounds nice, I am paying my hard earned money to waste time and effort. Not focusing on very in depth marketing strategies.

Potentially I am not making enough out of the situation, but don't get me wrong I have learned a ton from social experiences and interaction which i was so fortunate to obtain through a University. I just feel a revision in cirriculum could benefit the college generation and society as a whole.


Sorry it got a little wordy! please Leave comments

Inward vs Outward Marketing

This semester, we were fortunate to have a guest speaker come to class from BS media, and everything she explained summarized new marketing techniques and how to truly capture this new age consumer. The co-conspirator of BS media, Sarah had a very effective presentation regarding inward marketing and its effect empathizing with consumers. She expressed with how many products are on the market, it isn't enough to claim your product is the best. Word of mouth is the most effective marketing strategy, so making sure your product solves a consumer problem will create the buzz.

So how does a company gain credibility through inward marketing of listening to consumer reviews and catering to the needs of the consumer? Today the television advertisement with "non- actor" product recommendations from the general public, seem to come across as staged and ineffective. Consumer respect authenticity in a brand or company, and expect their product to stand alone representing the core competencies of the company. If the product does not overcome the problem it needs to solve, it will never gain credibility.

Consumers have the ability to read reviews, compare prices and find the best deals. As the consumer in this day in age, we have the upper hand. Companies have been meeting the demand with price forever, but now competition and R&D analysis is a major factor when meeting the demand of consumers.

Sarah stated, as I have stated throughout all my blogs, that empathy is how to drive customer leads and company success. Knowing their issues, evolving with expectations and focus on the inward touch points with all consumers. This is just some of the points I took away from this presentation, but I feel understanding inward marketing is the key to the future!

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Consuming clean windows

Finding myself on some very interesting ventures, last summer I decided to run my own window cleaning service through College Pro. Needless to say I was slightly overwhelmed but also found myself connecting with consumers and learning what drives service needed purchases. Using College Pro Window my company was insured and had a beginning client base. So I had a staring point but gaining new clients was the most difficult part.

In Bozeman the money is there, and the demand for a clean nice view of the Bridger range is something that is important to the outside of town consumers. Me and my buddy decided to capture this market and through this we took away many things. Trust is something that isn't easily received in the service industry being all around peoples homes, getting rejected is something that happened often and the demand of a luxury is something that is hard to sell to the average consumer.

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Our company which lasted a Summer, was very successful. Gaining more work than we could handle we began turning down jobs. Learning many things about consumers, being in around home all around Bozeman. If given the time of day, we were very good at converting to quotes and closing the deal. Me and my buddy, quickly found out our company was much more than just clean windows. Consumers wanted trust, and began to sympathize with two young college students running our own business. I began to think about any product and service, that is high in demand. This is because the product or service has a bigger value than its physical being. It is the  and the surrounding people that drives purchases. As well as, the background and the quality of service. Once people look past the front cover and look deeper into the company is where true value is found and loyalty is built. Consumers of window services mainly look for trust and our ability to gain a relationship from our introduction is what landed clients. Understand the consumer and their needs.

Through the semester we have learned, understanding empathy of a consumer or a company is most important. Consumers care who they support look further into what companies stand for. And for companies, understanding their target audience will help better connect to these consumers. After being in peoples homes we began to understand what they expect, and our word of mouth marketing was outstanding due to our empathy of customers.

Holiday Consumers

In this busy time, as the snow begins to fall and the holiday shopping begins to ramp up it is crucial to remember what is important during this time of year.  It is easy to get lost in giving the gift of the next best invention, or upgrade of an  outdated product. But how does one create value of the gifts they purchase which they assume their loved ones will appreciate?

Remember it is the thought that matters. Any gift will be appreciated so it is important to get that person something because it does mean the world to receive a gift. It is easy to get caught in the high price items showing how much you truly care, but their is so many other things to consider when finding the perfect gift. Things like usability, needs, wants, and the thought of being creative, thinking outside of the box to get the ultimate surprise. It isn't always easy, but this year think of something  that they can truly benefit from. It isn't about the jewelry necessarily, although the ladies love it, find a way to create value and flash into something that is useful and desirable. I am not talking to vacuum machines gentlemen. But more something within this persons deep passions will you find the gift that means the world.

I myself struggle hard as ever with this. So i tend to dislike this time of year. But trying to be optimistic. I think there is the perfect gift for everyone, and it is the untold creative ideas that will mean the most. Hopefully this post will help inspire consumers to look deeper into their gift giving this year. Now get out and find that gift!!! It means a ton!

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Empathizing with the Action Sports Industry

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Looking at the niche market, of action sports, it is a very close knit community with very similar needs. Yet all carrying an individual style of what they want. As consumers we all want the cutting edge technology, incorporating  our own the individual style into the gear we purchase. It is just like the mountain, everyone takes the same run, but no two ski it the same. Any ski resort, skate park, Bike track or mountain is the same. Every person  incorporates their own vision, all influenced by one another yet very different. Action sports are unique in a sense there is no team, everything is based on your performance and how your style was interpreted.

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So when doing consumer research how does one comprehend and incorporate all these individual styles. How do these companies drive the market and the flowing trends that flood the ski resorts, progressing styles through the youth? A major influence which drives the trends of gear and fashion are the professional sponsored athletes representing these companies.  Releasing pro models and video segments, of cutting edge technology and absolutely next level tricks and adventures.  These trends carry on to the next season driving sales and the endless wish lists around Christmas time.

The variety of products and brands helps drive the unique styles of skiing combining different brands, as the industry quickly becomes a fashion statement. The Consumer behavior of the ski market is fairly predictable with brand loyalty and release of new products. The advancement of technology and the progression of the content produced wearing or using this equipment grabs consumer attention. The individual style of skiing fuels the sport and the industry and is what makes consumer research of the niche market so in depth.